Circle K, one of North America’s most popular and successful operators of convenience stores, came to us with a mission to better distinguish their unique coffee offerings. With more than 3,300 stores across the U.S., they needed to position themselves amongst other c-stores, as well as popular coffee franchises and prominent fast food restaurants.
VGS did a complete coffee program overhaul – starting with the creation of “Coffee Made Personal,” Circle K’s new, powerful tagline. To help effectively define the physical space of the coffee stations, we developed changeable graphic walls using new Magnetic Graphic Alignment technology. These walls, made up of easily removable graphic panels, allow locations to swap out graphics according to season or promotion. Incorporated into the graphic walls are digital screens, running content from our innovative Digital Menu Board System, Simplicity™. Through Simplicity™ we designed easy-to-use (and update) menu templates for day parting and scheduling, allowing Circle K to effortlessly run promotional commercials from vendor partners.
Design by: Studio D & OTT Communications